Editor's introduction: With the addition of various smart devices and the rapid development of the Internet, the OTT industry is also developing. The author bulk sms service of this article analyzes the relevant content of WETV streaming media overseas products, from project background to product analysis and product experience. Have detailed analysis and thinking, let's learn together. 1. Project Background 1. Reporting “OVER THE TOP (OTT) MARKET – GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 – 2026)” (source: Mordor Intelligence); Visualizing Viewers' SVOD Perceptions (source: +Lumiere * Lumière is a proprietary video feedback software). 2. Insights Compared with bulk sms service the rich and mature OTT market in North America, it can be seen from the data of Mordor Intelligence that Southeast Asia also has a high OTT market demand, which can be said to be a blue ocean market.
Currently, Southeast Asia is the main target of our WeTV. The increase of smart devices and the popularization of high-speed Internet are driving bulk sms service the development of the OTT industry. Currently, the OTT industry can be said to be a red ocean on a global scale. The market competition is becoming more and more fierce, and more competition is being created for high-quality content. To attract audiences, most of the OTT applications are through such straightforward and simple models and standards as SVOD. That means a good user experience (for finding videos) and a solid library of content (so there's plenty to choose from). In the process of user research, users bulk sms service mentioned that many member purchase prompts are similar, and the main functions of OTT appear to be homogenized.
It is also hoped that there will be a guided experience process so that users can learn more about members' rights and interests. The data from the Lumière bulk sms service video feedback software, which is also shown in the figure above, also shows that "exciting", "variety", "fun" and "interaction" are the common primary perceptions in SVOD. Based on this, make a competitive analysis and output the user's thoughts in the SVOD (ie, subscription video on demand streaming service) product experience process. 2. Overview of competing products 1. Product positioning 3. Product strategy 1. Content Strategy 2. Price Strategy : continuous monthly automatic renewal fee of 38.81 yuan; continuous seasonal automatic renewal fee of 110.08 yuan; continuous annual automatic renewal fee bulk sms service of 356.29 yuan; : continuous monthly subscription of 0.33 yuan; 12-month TWD 336.79 yuan; : RMB 41.67 per month; RMB 62.62 for families; RMB 25.37 for students; Line TV: