May 9, 2017 millennials are getting older. Also known as generation y, they are children of the baby boomers and were born between 1980 and the mid-90s. Today, many of them are already emancipated and are a key sector in marketing , so much so that they represent 50% of world consumption . Millennials are coming in strong, and their values and behaviors don't resemble those of their parents. They consume a lot of information online: youtube video content , images on instagram, information on online media, video content platforms such as netflix or hbo, etc. Connecting with them can be quite a challenge, so today i want to share with you how to seduce millennials with your digital marketing.
How to seduce millennials in digital marketing x-ray of millennials in digital marketing to start, let's see some basic data about this Image Masking generation and their consumption habits: they are digital natives. They have grown up with technological advances, and the youngest members barely remember life before the internet. They are well formed . They have a higher rate of higher education than previous generations, to the point that around 54% of spanish millennials have a university degree. They want to leave a positive mark on the world . They seek purpose and meaning in what they do, and the promise of a steady salary is not enough to keep them. In the world of work, they seek to feel motivated and create impact. In short, they are idealistic and seek self-realization. Of course, they also value a fair salary and according to their level of training.
They are nonconformists and are not afraid to take on challenges . They are always looking for new experiences and things that bring them well-being, and in addition to their own lives, they also want to change the world for the better. They are fully integrated into social networks . 60% of them use them to follow promotions and offers, and 95% say they prefer brands with an active presence on the networks. Even more: 40% have purchased a product after interacting with their social networks.